GE Award

Here are a number of files that can be useful in guiding the artistic direction of the plaques and awards.

Camera ready artwork can also be sent and used. Whether that is a logo to be used by the Art Department or the entire layout.

Programs used in the Art Department are Freehand MX which is my favorite. Other programs are Illustrator CS, Photoshop CS and Quark 6.

Logos sent as Camera ready artwork are best sent in Vector Formats. The universal file format for this is refered to as an EPS. Some programs can output High Resolution PDF files which can be used.

JPEG and GIF formats are typically NOT Print Ready formats. These are great for sending small files for viewing on a computer. However when printed they will have odd shadows and inconsistant colors.

Photographs and some logos can be sent in a TIF format. This format is typically from image scanners. Scanned images are best done in an Expert mode where the resolution and size of the scan are easily controlled.

Photographs should be enlarged or reduced to the final size to be used at the shop and 200 to 300 Dots Per Inch, DPI. If the photograph is to be printed in Full color, then the color setting is needed. Photographs that will be printed in Black and White should be converted to a grayscale format before being sent. That will allow higher resolution files to be sent, without the extra time and storage space.

Scanned Logos require higher resolutions to maintain the lines when printing and therefore 600 DPI is the suggested resolution. A typical format is a Bitmap or Black and White. The file

Lists of names can be submitted in a Word or Excel format.

Sending logos that have been saved in a Word format can produce unpredictable results as there are a number of more universal formats for logos and photographs mentioned above.